"I stood among them and we stood alone. Though they didn't move, I knew they were alive, and we were giants. Living Giants"

About

 

I was born to a family of Giants. My father towers over most in his physical stature, but he is also a giant at heart. He thinks in limitless possibilities and he instilled in me the notion, that we are only bound by our own creativity. As I moved through life, I had this unquenchable desire to know and do more. To be the exception, never the rule, and to live with daily passion that always kept me hungry for more. Being a giant means being someone that people can look up to. It's making the hard decisions with your name signed on the dotted line, thriving in the face of diversity, and above all it's knowing that with the world on your back, you can rise to new heights only ever seen by few.

Bio

 

As a Creative Director, I am interested in the vast world of advertising and design, seeking to create work that embody my sense of style and functions as individual works of art. As the first double major and triple graduate of Art Center College of Design, I had the unique opportunity to learn from the the creative minds of mentors Gary Goldsmith, Michael Gottlieb and Dennis Lee,  where I learned to developing my skills, work in a team, become a stronger graphic & visual designer and see just how much I could get done with strict time management. Merging my degrees in advertising and film, I hope to fulfill a unique position where I can continue to grow and develop in both fields and perhaps create some timeless works and lasting connections.

Please feel free do download my resume here.

Experience

 

 

Art Center College of Design                                                             New York, NY
Associate Adjunct Professor              September 2020 - Present

Lyft                                                                                        New York, NY
Associate Creative Director                January 2022 - September 2022

Razorfish                                                                                        New York, NY
Sr. Art Director                  October 2019 - January 2022

  • Edelman                                                                                   New York, NY
    Freelance Sr. Art Director        June 2019 - July 2019

  • DDB                                                                                        New York, NY
    Freelance Sr. Art Director        February 2019 - April 2019

  • Ogilvy London                                                                        New York, NY
    Freelance Sr. Art Director        November 2018 - February 2019

  • Grey New York                                                                          New York, NY
    Freelance Art Director             October 2018 - January 2019

VOX Media                                                                                            New York, NY
Art Director                                          November 2017 - July 2018

Droga5                                                                                                   New York, NY
Jr. Art Director                                     November 2015 - November 2017

  • RPA                                                                                            Santa Monica, CA
    Art Directing Internship           September 2015 - November 2015

Education

 

Pasadena Art Center College of Design                                            Pasadena, CA
MFA Broadcast Cinema                       December 2014 

Pasadena Art Center College of Design                                            Pasadena, CA
BFA Advertising                                  December 2014

Pasadena Art Center College of Design                                            Pasadena, CA
BFA Film                                               June 2011

La Sierra High School                                                                           Riverside, CA
High School Diploma                           June 2005

Press | Awards

 

See My Skin

CANNES LIONS
Grand Prix | WARC - Brand Purpose
Gold Lion: Sustainable Development Goals
Gold Lion - Brand Experience & Activation - Healthcare
Silver Lion - Brand Experience & Activation - Culture & Context
Corporate Purpose & Social Responsibility
Bronze Lion - Digital Craft - Data & AI Curation of Data
Bronze Lion: Health and Wellness
Shortlist | Direct

D&AD
Graphite Pencil | Integrated | Health and Wellbeing
Wood Pencil | Direct |/Health & Wellbeing
Shortlist | Direct | Digital
Shortlist | Digital | Health & Wellbeing
Shortlist | Impact | Initiative

THE WEBBY AWARDS
Winner: Advertising, Media & PR Public Service & Activism
Winner: Website & Mobile Site Response Innovation 2023

THE ONE SHOW
Fusion Pencil
Gold: Integrated PR Campaign
Gold: Multicultural Impact
Silver: Public Relations
Bronze: Utility
Merit: Integrated Campaign

CLIO
Gold: Public Service | Cause Related
Gold: Public Relations | Multicultural
Silver: Digital Mobile | Website
Bronze: Digital/Mobile | Multi-Platform/Cross Channel Storytelling or Experience
Bronze: Direct | Digital/Mobile
Bronze: Partnership/Collaboration

DIGIDAY AWARDS
Winner: Best Creative - Vaseline, See My Skin
Winner: Best Use of Social - Vaseline, See My Skin

EFFIE AWARDS
Gold | Social good | Diversity, equity & inclusion / positive change 
Bronze | Disease awareness & education | Pharma, corporate, health & wellness / Multicultural / Products
Shortlisted | Multicultural Product

American Association of Advertising Agencies (4A’s)
Winner: Grand Prix
Gold: Healthcare Strategy
Gold: Product/ Service Creation Strategy

LONDON INTERNATIONAL AWARDS
Gold: Health & Wellness 
Silver: Digital / Beauty

ANA MULTICULTURAL AWARDS
Grand Prize: Digital, Social, Mobile

PR WEEK PURPOSE AWARDS
Winner: Best DEI
Winner: Best Health
Winner: Best Use of Creativity
Winner: Best Use of Digital/Social Media
Winner: Most Purposeful Activation

ANDY AWARDS
Andy Award: Idea Reset

GERETY AWARDS
Integrated Grand Prix

WWD Beauty Inc.
Campaign of the Year 2017

ADDY
Silver: Bandaid Brand Musical | Bandaid Brand Office
Bronze: Boddingtons Beer | Pollo Comparo

DESIGN MATTERS
Cites

THE ONE CLUB
Here Are All The Black People

Art Center College of Design
Notable Alumni

Project Index

 

SEE MY SKIN - Vaseline
Agency: Freelance Edelman
Global Chief Experience Officer: Taj Reid
Creative Director: Matt Zavala
Associate Creative Director: Sonja Johnson
Copywriter: Morgan Peterson

VOTER ACCESS - Lyft
Agency: In-house Lyft
Creative Director: Nancy Strange
Associate Creative Director: Sonja Johnson
Lead Designer: Jessica Destoppeleire
Jr. Copywriter: Deepika Desai
Creative Producer: Ellen Black

Social
Creative Director: Jen Winston
Sr. Art Director: Jane Taylor
Sr. Copywriter: Tajj Badil-Abish

PHOTO LIBRARY- Lyft
Agency: In-house Lyft
Creative Director: Claudia Pendelton
Associate Creative Director: Sonja Johnson
Creative Director: John D.
Photographer: Mark Leibowitz

BRAND HISTORY - Lyft
Agency: In-house Lyft
Creative Director: Nancy Strange
Associate Creative Director: Sonja Johnson
Junior Copywriter: Deepika Desai

GLOW - Lyft
Agency: In-house Lyft
Creative Director: Nancy Strange
Associate Creative Director: Sonja Johnson
Associate Creative Director: Neil Ramanan
Lead Designer: Jessica Destoppeleire

BRAVES 150TH ANNIVERSARY - COORS LIGHT
Agency: ARC
Creative Directors: Andrea Elder & Bianca Bertolini
Senior Art Director: Sonja Johnson
Junior Copywriter: Denise Akerman

BE VIZZIBLE - VIZZY
Agency: ARC
Creative Directors: Jessie Cadle & Kyle Reading
Sr. Art Director: Sonja Johnson, Russell Mank

GOLF CLAP - COORS LIGHT
Agency: ARC
Creative Directors: James Fletcher
Senior Art Director: Sonja Johnson
Copywriter: Jillian Aramowicz

FIVE MINUTES MATTER - Pfizer
Agency: Digitas Health
Creative Directors: Sam Inshassi
Senior Art Director: Sonja Johnson
Senior Copywriter: Jennifer Lacovara

New Business Pitch - Vita Fusion
Agency: Razorfish New York
VP Senior Group Creative Directors: Jamie Perruqet
Creative Director Copywriter: Bonnie Bottorf
Senior art Director: Sonja Johnson

Social - Trojan
Agency: Razorfish New York
VP Senior Group Creative Directors: Jamie Perruqet
Creative Director Copywriter: Bonnie Bottorf
Senior Art Director: Sonja Johnson

Back to School - Lil’ Critters
Agency: Razorfish New York
VP Senior Group Creative Directors: Jamie Perruqet
Creative Director Copywriter: Bonnie Bottorf
Senior Art Director: Sonja Johnson

GIRLS ROOM - SOCIAL - Dove
Agency: Razorfish New York
Creative Directors: John Antoniello
Senior Art Director: Sonja Johnson
Senior Copywriter: Michael Emerson
Writer: Lena Waithe
Director: Tiffany Johnson

SPORTS SUPERSTITIONS - Macys/Co Branded
Agency: Vox Media
Creative Directors: Cristina Cerullo
Campaign Producer: Sam Horowitz
Producer: Tina Braz
Art Director: Sonja Johnson
Copywriter: Marcy Franklin
Photographer: Bryan Edwards

POLO STREET STYLES - Ralph Lauren
Agency: Vox Media
Creative Directors: Cristina Cerullo
Producer: Lauren Brady
Art Director: Sonja Johnson
Copywriter: Marcy Franklin
Photographer: Flo Ngala

ST PATRICKS DAY CITY GUIDE - Jameson
Agency: Vox Media
Creative Directors: Cristina Cerullo
Producer: Lauren Brady
Art Director: Sonja Johnson
Copywriter: Marcy Franklin, Leigh Kunkel
Photography by: Cole Giordano, Jasmine Pulley, Isabel Subtil, Audra Gaines-Mulkern, Angela DeCenzo and Jessica Attie

MOONSTONE - Dove
Agency: Ogilvy London
Creative Directors: Nancy Vaznonis
Art Director: Sonja Johnson
Copywriter: Lauren Cooper

UPMC SPORTS MEDICINE - UPMC
Agency: Grey New York
Creative Directors: Danny McHatton & John Hagerty
Art Director: Sonja Johnson
Copywriter: Daniel Galganski

GLIMPSE - Chase
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Ray Del Salvo
Creative Directors: Jake Shaw, Ash Tavassoli
Junior Art Director: Sonja Johnson
Junior Copywriter: Patrick Newman
Chief Creation Officer: Sally-Ann Dale

BOB BOT - Johnsonville
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Scott Bell
Creative Directors: Chris Colliton, Kevin Weir
Junior Art Director: Sonja Johnson
Junior Copywriter: Patrick Newman
Chief Creation Officer: Sally-Ann Dale

FOR A BETTER US - The YMCA
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Group Creative Director: Casey Rand
Group Creative Director: Karen Short
Copywriter: Gabe Sherman
Art Director: Gage Young
Junior Art Director: Sonja Johnson
Junior Copywriter: Patrick Newman
Chief Creation Officer: Sally-Ann Dale

GET YOURS - CNBC
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Group Creative Director: Casey Rand
Group Creative Director: Karen Short
Copywriter: Gabe Sherman
Art Director: Gage Young
Junior Art Director: Sonja Johnson
Junior Copywriter: Patrick Newman
Chief Creation Officer: Sally-Ann Dale

SAPPHIRE RESERVE 2012 - Chase
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Partner: Duncan Marshall
Creative Directors: Emmie Nostitz, Donnell Johnson
Senior Art Director: Conner Tobiason
Senior Copywriter: Craig Gerringer
Junior Art Director: Sonja Johnson
Junior Copywriter: Patrick Newman
Design: Kelsey Plantas and Kelsey Lynch
Chief Creation Officer: Sally-Ann Dale

HILLARY FOR AMERICA: Hillary Clinton
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer

DEAR DROGA - DROGA 5 D&iQ | ONE SHOW HAATBP
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Devon Hong
Junior Art Director: Sonja Johnson
Junior Copywriter: Karly Brooks
Senior Designer: Toga Cox
Chief Creation Officer: Sally-Ann Dale

THIS IS WHOLESOME - Honey Maid
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Devon Hong, Tara Lawall
Copywriter: German Rivera Hudders
Art Director: J.J. Kraft
Junior Art Director: Sonja Johnson
Junior Copywriter: Sam Bauer
Chief Creation Officer: Sally-Ann Dale

#BREAKTHEWALLS - SheaMoisture
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Senior Copywirter: Erica Presslys
Senior Art Director: Emmie Nostitz
Copywriter: Mariana Oliveira
Junior Art Director: Sonja Johnson
Chief Creation Officer: Sally-Ann Dale

HOW DO YOU RAMEN - Maruchan Ramen
Creative/ Art Director: Sonja Johnson
Faculty Advisors: Drew Stalker & Jamie Reilly

MAKE IT OFFICIAL - Mont Blanc
Creative/Art Director: Sonja Johnson
 Faculty Advisor: Z Gevorkian 

Clients

 

AM/PM
BEAUTY BLENDER
BLUE APRON
CHASE
CNBC
COKE
COORS BREWING CO.
CREDELIO
DOVE
DEPT. WATER AND POWER
DROGA5
FORD
HILLARY FOR AMERICA
HONDA
HONEY MAID

JAMESON
JOHNSONVILLE
LA CLIPPERS
L’IL CRITTERS
LYFT
MACYS
MILLER BREWING CO.
NEST
NEW YORK STOCK EXCHANGE
PANERA BREAD
PEPSI CO.
PFIZER
POMALYST
RALPH LAUREN

SHEA MOISTURE
SMART WATER
STARBUCKS
STUBHUB
TMOBILE
TROJAN
TURBO TAX
ONE SHOW
UNDER ARMOUR
UNITED WAY
U.S. DEPT. OF THE INTERIOR
UPMC
VASELINE
VITAFUSION
VIZZY
YMCA