VOTER ACCESS

Voting is a human right, and with 29% of young people citing “lack of transportation” as a key reason they didn’t vote in the last election, Lyft saw an opportunity to leverage our multi-modal transportation and get our community to the polls any way we could.

Working with an incredible team of designers, copywriters and social strategists, we develop a social media campaign to tell our community about how Lyft would support them with discounted and free rides to the polls.

When November 7th rolled around Lyft helped voters roll to the polls to cast their vote, and let their voices be heard.

Check out the process of bringing this campaign to life HERE

Campaign: Voting Access
Company: Lyft
Client: Lyft Rider

Associate Creative Director: Sonja Johnson
Lead Designer: Jessica Destoppeleire
Jr. Copywriter: Deepika Desai
Creative Producer: Ellen Black

Social
Creative Director: Jen Winston
Sr. Art Director: Jane Taylor
Sr. Copywriter: Tajj Badil-Abish