UNDERWEAR SUPERSTITION 

Macys was looking for a way to spotlight it's vast collection of mens underwear while creating a unique piece of content that showed the diversity of men who wear their brands. Playing into the sports culture of SB Nation, our team leaned into the strange superstitions surrounding lucky items, underwear sometimes being one of them. With this in mind, we created an energetic spread that not only heroes the underwear, but plays into sports culture as well. 

Agency: VOX Creative
Client: MACYS CO BRAND
Art Director: Sonja Johnson | Writer: Marcy Franklin
Photographer: Bryan Edwards