Lyft Voting Access Partner Toolkit
The process of creating a deck for our partners really started by looking at the core problems our team was attempting to solve. Our partners were looking for an easy-to-use set of assets, that could speak to their unique audiences, and allow them to deliver a clear and concise message that aligned with their brand without misusing ours.
Our team created a toolkit that included how-to guides for ready-made assets that could be used across all social channels. We embedded quick links and brand folders with everything our partners could need to recreate the post and copy options just in case they needed to know what to say and opportunities for partners who wanted, to design their content in-house while staying aligned with our campaign.
FINAL TOOLKIT
ILLUSTRATIONS
To bring this campaign to life, we created a series of 4 hero illustrations, broken down into 40+ still and animations, that could be used for any situation.
