Coffee. I don't drink it but I love the smell of it, and with that in mind I sought to create a deck that would wake up the Starbucks team as much as a cup of their famous blend. When we were told about the amazing new blonde espresso, the Vox team decided to build a deck that would speak to our five senses and invite viewers to spice up their routines with a new take on an old classic.
Gifs were created and embedded throughout the deck to continue engagement, convey animations styles, layouts and copy placement.
Watch the FULL VIDEO below, or click the link to see both articles below.
What’s the Difference Between the Two Espresso Options at Starbucks® Stores?
Here’s How Starbucks Made the New Starbucks® Blonde Espresso