When Ralph Lauren approached Vox about bringing their look out of the office and into the street we were ready to take on the task. We worked hard to think of an angle that would feel innovative for the brand while still living in the world they created, so when our team landed on a street style guide it felt like the perfect intersection for the polo to call home. We created three categories of the way we would break down the styling and then looked for the creative team to bring this to life.
Calling in favors from an incredible diverse team of visual designers, we crafted a story around the uniqueness of their style while elevating the band and showing some love to the city of New York. This deck is a representation of the intersection we found ourselves at and what type of work we hoped would fall out of it.
Check out the final project